Master Amazon Prime Day Shopping in July 2024

Discovering the best deals during big sales events like Prime Day can be a challenge. With the help of various tools and strategies, you can maximize your savings and ensure you don’t miss out on any great discounts.

Keep in mind that while these services may not always be foolproof, they can still be incredibly useful in helping you decide whether a deal is worth it. Being able to see the price of a product right before the sale starts, and comparing it to the MSRP, can give you valuable insights.

At WIRED, we go the extra mile to fact-check deals and provide you with the most reliable information. Check out our ongoing deals coverage for roundups of the best discounts available, both during Prime Day and throughout the year.

Understanding Lightning Deals

Lightning Deals are time-limited offers that Amazon makes available for just a few hours. These deals are not exclusive to Prime Day, but they are particularly abundant during major sales events. Keep in mind that once an item sells out, there is no guarantee that you will be able to purchase it.

Typically, Lightning Deals feature products that encourage impulse buying, such as makeup, skincare items, and toys. Prime members can preview upcoming deals on Amazon’s website and mobile app, with the app even sending alerts before a Lightning Deal goes live. Stay tuned to our live blog during Prime Day for some of our top Lightning Deal picks.

Cracking the Invite-Only Deals Code

Amazon introduced an invite-only deals program during Prime Day a few years back to prevent the best discounts from selling out too quickly. Prime members can request an invitation for high-demand items across various categories like kitchen, electronics, fashion, and beauty.

If you receive an invitation, you’ll be notified via email and the Amazon app once Prime Day kicks off. However, these deals are time-sensitive and must be purchased before the event concludes.

Securing Your Deal

To increase your chances of snagging a deal, pay close attention to the product page around the start time. Add the item to your cart before the sale begins for a faster checkout process. Additionally, set up personalized deal alerts on the Amazon Shopping app (available on Android and iOS) if you’re a Prime member.

Creating an account and saving your payment and shipping details at trusted retailers can streamline the checkout process. Remember to clear your web browser cache before shopping to ensure a smooth experience.