At the recent RSA Conference, a concerning trend emerged as executives discovered that AI engines were leaking their marketing plans to competitors. Queries like “how does Xyz Inc. plan to go to market?” were being answered by AI engines that had been fed sensitive information, posing a significant threat to corporate security.
Moreover, platforms like LinkedIn have become hotspots for professionals sharing details about their work, research, travel, and team members. While this may seem harmless, it opens up doors for competitors and others to gather valuable intelligence about organizations and potential trade secrets.
For companies, this highlights the importance of safeguarding sensitive information and educating employees on the risks of oversharing on public platforms. Trade secrets and competitive advantage can easily be compromised when confidential data is inadvertently leaked.