Peacock’s editorial team has been quick to adapt and restructure their video content based on viewer feedback. The buzz surrounding Snoop Dogg’s segments prompted the team to create a scrollable playlist dedicated to his clips. Additionally, a collection of medal ceremony videos has been added to cater to user demands.
The introduction of new formats offers a fresh way to experience TV. Features like Multiview immerse viewers in the Olympics, creating a more immersive and interactive viewing experience. Campbell notes that Multiview users are split between exploring specific sports and staying in a control room-style setting.
Control is key in this era of multiple screens and data sources. Platforms like YouTube TV and DirecTV offer their versions of multiview, acknowledging the trend of using multiple screens simultaneously. Users are becoming more comfortable with this evolving viewing experience.
NBC operates around 20 control rooms simultaneously in different locations for events like Gold Zone. Producers select 16 live feeds to monitor, providing viewers with a dynamic and detailed perspective of the games. The usage of Gold Zone and Multiview has seen significant growth among subscribers.
While speaking with Solomon, I realized that I hadn’t watched traditional prime-time coverage on NBC. This shift in viewing habits is not a concern for her. NBC’s definition of success involves audience engagement across various platforms, including social media, television, and Peacock streaming.
With NBC capturing viewers’ attention, advertisers also benefit from the evolving landscape of television. The viewing experience is transitioning to a continuous scroll akin to Instagram, yet standout moments like Team USA’s victories in Paris still manage to captivate fragmented attention. Ultimately, we may all be watching different screens, but we’re still united in cheering on the same team.