The Future of DJing on Twitch: Navigating Copyright Challenges and New Opportunities
When it comes to sharing music and engaging with fans on Twitch, DJs face a unique set of challenges. One of the main restrictions they need to consider is the lack of VODs (videos-on-demand/replays) and other promotional tools like clips. While some performers choose not to use the VOD service to avoid potential strikes, others see it as an opportunity to connect with fans who may have missed their live streams. Twitch has acknowledged that VODs are not covered by existing licensing agreements, but the company is exploring new promotional tools for DJs. Additionally, DJs who host non-music streams are advised to run dual accounts, with only one enrolled in the program.
Despite these obstacles, every DJ interviewed by WIRED acknowledged that operating in a copyright gray area is unsustainable. Most understand that Twitch, as a platform owned by Amazon, has responsibilities to rights holders. In a blog post announcing the Twitch DJ program, it was emphasized that finding a solution was crucial for the sustainability of the community.
However, Twitch itself is facing challenges. Reports suggest that the platform is struggling financially, with stagnant user growth and slowing revenue. Layoffs and workforce reductions have been announced, indicating a period of upheaval within the company. Yet, Twitch continues to invest in the DJ community, with tens of thousands of DJs currently active on the platform.
While Twitch faces some competition from platforms like Mixcloud and Kick, many DJs appreciate the platform’s commitment to supporting their craft. For DJs like Harris, Twitch is a primary source of income, making it a key aspect of their livelihood. Others, like Colaway and East, see the Twitch DJ program as a positive step and are eager to participate.
As Twitch navigates these challenges, it remains a promising platform for DJs looking to engage with audiences and share their music. While there are inconveniences associated with going legitimate, Twitch’s efforts to support the DJ community are commendable. Ultimately, Twitch has the potential to provide a viable solution for DJs as the music industry evolves.